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Majestic music composition, sound design & audio post-production.
Taking video game, advertising, media & online gambling productions far beyond the ordinary.
MADLORD controls the space where images and words cannot reach. The space where music takes us. Where madness meets reason. Where the cerebral meets the primal. Forming sound to conjure worlds of fantasy and adventure. Creating chaos, elegance, rage, fear, peace, grandeur and an irresistible desire in the hearts and minds of your audience. One that propels them, irresistibly, into the center of your productions.
Astonishing Products
MADLORD elevates your productions into the stratosphere through:
Otherworldly music composition. Scores of significance. To support your storyline. To convey profound and evocative emotions. To conjure delicacy. Elegance. Grandeur.
Enhanced video game experiences. To give you a truly irresistible edge. Heighten arousal levels. Quicken the pulse. To pull the player deep into your game. Seducing them. Immersing them. Fueling an irresistible desire to play.
Premium casino sounds. To transform gambling games and online video slots. With unique win sounds and sound effects to enhance player perceptions. Heightening their adrenaline. Compelling them to return. Again and again.
Truly immersive sound design. For truly immersive productions.
Cinematic audio post-production and mesmerizing Hollywood voice-over performances. To propel your narrative far beyond the ordinary.
An extraordinary balance of artistry & professionalism.
To produce art, one must step into the chaos and madness of creation. Yet, to do so professionally, one must also adhere to a strict methodology and discipline. And the deepest devotion to your objectives, deadlines and budget.
This is the approach of MADLORD.
Ardent Devotion.
When you summon MADLORD, his inspiration and devotion are yours. Until your vision becomes reality. And your goals fulfilled. Your allegiance will be rewarded.
Otherworldly Talent.
MADLORD commands the mystical elements. Silence. Space. Sound. Time. Texture. Harmony. Dissonance. To conjure entire worlds. To soothe the heart. Or trigger the adrenaline. To defy expectation. To create seductive, majestic, transporting works that compel your audience deep within.
Services
Seductive, transporting music, sound design, voice overs & audio post-production.
To compel your audience deep
into the center of your video games,
advertising, trailers, casino games
and online video slots.
Without resistance.
Music composition —
Conjuring worlds.
The art of composition is one of control. The command of mystical elements. Of space. Time. Sound. Silence. Texture. Harmony. Dissonance. And from their mastery, conjure entire worlds. Bring forth tension. Release. Energy. Danger. Excitement.
This is the power of MADLORD. To harness the power of creation. To touch the infinite. Inspire awe. Soothe the heart. Trigger adrenaline. Defy expectation. To elevate your productions far beyond the ordinary. To summon worlds of fantasy and adventure. MADLORD creates seductive, majestic, immersive, transporting compositions. Music that propels your audience deep into the center of your productions. Without resistance.
Sound design —
Immersive sound, for immersive worlds.
Deep in his realm, MADLORD grasps stars from the ether. Forging them by will. Commanding the sounds of nature. And the otherworldly. Casting them into your world. Creating truly immersive sound design for a truly immersive production.
Colossal, powerful sound design to shock and awe. Elaborate and sophisticated weaponry and sci-fi sound effects. Raw, edgy SFX for epic video game experiences. Classic, vintage and hypnotic arcade game sounds. Electrifying, unique win sounds and sound effects for premium online video slots, casino games and slot machines. Truly immersive sound design for truly immersive productions.
Audio post-production —
Making the otherworldly ready for human perception.
Once the creation is done, MADLORD casts his work down to Earth. The genius of MADLORD is then decoded; the vibrations fine-tuned for human frequencies.
Deep in our post-production facility, the devoted MADLORD earthly agents sharpen and define. Edit sound structures. Sync music to image. Capture voice-overs. Form foley and sound effects. Create stems. Polish the mix. Master the production. Forge the deliverables.
The work of MADLORD is now ready to inspire awe.
The Brief.
We meet. We discuss your project. MADLORD will obtain detailed information on the story behind your project – the objectives and vision, the status of your production, your competition, your brand guidelines.
MADLORD will determine the scope of your project: the number of assets, the total length of required audio, the genre of music and SFX, music example references, project milestones, etc. Then, MADLORD will prepare a formal proposal for you to evaluate, tailored to your objectives and budget.
The Plan.
You’ve engaged MADLORD. The project commences. And before the chaos of creativity can be harnessed, MADLORD plans your project in forensic detail. Applying some of the most robust and reliable tools and methodologies on Earth for project management. These include JIRA® for issues and project tracking, AGILE working methodology, and Atlassian® Confluence® for our knowledge base and project collaboration platform.
MADLORD will become fully immersed in your style guidelines and sonic branding, fully assimilating your brand before a single note of music is composed. Planning and order are paramount. As such, these concepts form the foundation of every MADLORD project.
The Production.
MADLORD will create a minimal set of benchmark sounds that will set the stylistic foundation for the project. Sounds and music drafts will then be presented to you, and refined, to confirm the direction.
Once the direction is confirmed, MADLORD will create advanced drafts for all sound assets, enabling you to test them on your product and get a feel for the finished result. MADLORD then fine tunes to achieve the perfect fit.
The Art.
MADLORD now turns drafts into works of art. Mixing and mastering is performed, using the very best modern and vintage audio tools that the industry has to offer, and delivering our best work to date.
At this point all mastered sounds are implemented in your product and working as expected. If you need further fine tuning or additional sounds assets, MADLORD will oblige. Once you are completely satisfied we can close the project.
The Closure.
Now, MADLORD documents the lessons learned from the project, draws conclusions, improves procedures, updates sound databases and calculates several production ratios for statistics and control. MADLORD then decides what should be improved for the next project, backing everything up.
The ritual is complete.
Clients
MADLORD works with some of the industry’s most high-profile brands and projects:
“I was knocked out! Absolutely knocked out! Fantasy orchestra music like none that I’ve heard before. Loaded with incredibly delicious and memorable melodies. So well orchestrated. So well conceived. So well executed. And he (Jorge De Lellis) does it with such command, with such excellence, such assurance. His music reminds me of the great music written by composers of the (Hollywood) Golden Era — Erich Wolfgang Korngold, Dimitri Tiomkin, (Max) Steiner, Franz Waxman. He has a mastery that is like my heroes. You’d be a fool for not taking advantage of his incredible talent.”
Legendary Hollywood music composer Christopher Young (Pet Sematary 2019, Spiderman III, The Core, Drag me to Hell, Hellraiser)
“The audio productions for our gambling video slots are a challenging and demanding task. The audio production needs to be on par with our premium visual content, enchant the customer and perfectly support our in-game features. MADLORD delivered and excelled with his audio productions the demanded high quality and was integral in creating our most iconic gambling video slots.”
RABCAT (Digital Entertainment Production House for AAA video games and premium casino video slot game developer)
“When Sapphire Gaming founded, we wanted to focus on delivering quality throughout the games we created. For us, a large part of this meant we had to have the best audio possible. We needed to partner with someone we could consider far beyond the ordinary. Once we connected with MADLORD, there was no question we had found the right partner. There is absolutely no question for us that in the future, our partner of choice for audio will be MADLORD - SOUND FROM BEYOND!”
Alec Horley, CEO at Sapphire Gaming (premium online casino video slot game developer)
“To my knowledge, no one has ever created a brand like MADLORD.”
Legendary Hollywood music composer Christopher Young (Pet Sematary 2019, Spiderman III, The Core, Drag me to Hell, Hellraiser)
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CareersMADLORD®, SOUND FROM BEYOND®, the MADLORD Effigy and logotypes are registered trademarks.
All named brands and trademarks shown on this website are property of their respective owners.
© 2016 – 2020 MADLORD Productions SL. All rights reserved.
Here’s the hard truth: casinos are designed to suck money out of your wallet. You may win some cash occasionally, but the casino always comes out on top. These smart casino businesses have carefully designed “traps” that lure you in and keep you playing for hours. Did you know that the sounds of the slot machine and the bonus games psychologically make you spend more? Ha! Well, it’s about time players wised up to these tricks employed by the casino industry. Only then can you truly make a bucks from playing at mobile casinos.
1. Sound Effects
Now, who would’ve guessed that sound impacts your gaming style? An experiment by the University of Waterloo shows that sound fools your brain into thinking that you have won. Besides providing a more enjoyable experience, sound also makes players overestimate how much they’ve won. If you’re not careful, these sneaky noises may cut into your ability to manage your bankroll. Of course, the clever slot makers exploit this fact; today’s slot games have about 400 sound effects! There’s the “ping” when you hit the spin button, the thematic background music, the build up, celebratory music; all of which add up to a stellar experience.
The software provider NetEnt employs this tactic most professionally. This company tasks an entire team with programming the music that accompanies its slot games. This music is also played dynamically according to the outcome of the game. Get a bigger win, and the sound amplifies. If you are close to a win, the music seems more anxious. You can get a glimpse of the musical magic in the video of Starburst below, which is one of NetEnt's most popular slots.
2. Bonus Rounds and Mini Games
The slots scene is saturated with bonus games. There are so many different iterations too – pick one out of three, go around a board, spin the jackpot wheel, match two symbols. The best games integrate these diversions very well too and write them into the storyline of the game. I love them, along with many other slot players. I would keep playing a slot game with the sole aim of triggering the mini-game. These features are designed to hold our attention and keep us playing.
However, some of these games are more fun than they are profitable. Do check the paytable before playing – some mini games pay out a paltry 1-5x multiplier. A slot designer also revealed on reddit that, in some cases, the result of the bonus game would have been decided before you made your choice. How rude! It is simply how the software provider controls the payout percentages for each slot, and consequently, their profit margins. The lesson here is to never let mini-games shift your focus from the slot itself. You will never win the jackpot or strike it big from these features.
3. Near Misses
You know the frustration that comes about with near misses. You’ll score two out of three “jackpot” symbols needed to win the prize. Annoyingly, the third symbol would land just above or below the payline. Sometimes, these near-misses happen really often. Regular humans like you and me would hit spin again. To me, near-misses indicate that a win is due soon. Of course, my logic is flawed and mobile slots are completely random.
An outcome like this is psychologically arousing – it activates the same areas of the brain related to winning. In fact, it is even more exciting than small wins, as our brain anticipates the possible jackpot win when the first two symbols fall. Researchers at The University of Exeter discovered that these events even encourage slot play. Volunteers who were exposed to a higher frequency of ‘near misses’ would continue to play their mock slot machine. In comparison, volunteers who were exposed to a random likelihood of near-misses were three times less likely to continue playing. Moral of the story: treat near-misses the same as you would treat a loss.
4. Perceived Skill Involved
Take control of your winnings! Nudge the reels or gamble your winnings
Features such as “nudge” and “hold” buttons create the perception of skill and the illusion of control. The player thinks that they are affecting the outcome of the game. You should know better, since slots are based wholly on chance. Like mini-games, these features are designed to divert your attention. If you would actually like to control your winnings, you’d be better off playing actual skill-based games like poker or sports-betting.
The “gamble” feature is even more dangerous – it invites the player to chance his/her winnings on a game of coin toss. Win the toss and you’ll double your winnings, pick wrongly and lose all your winnings. The odds are 50/50, so which do you choose? I always recommend taking home the cash. Of course, a game of coin toss every once in a while is supremely fun!
5. Losses Disguised as Wins
Losses disguised as wins (LDW) is even more arousing than wins!
This is the meanest trick in the book. Some slot games disguise losses as wins. Take this example: you bet on 15 paylines at 10p each, spending a total of £1.50. Two of these paylines result in a winning combination, rewarding you with £0.90. The screens flash excitedly to celebrate your win. There is celebratory music too!
If you do the maths, you have actually lost 60p! Events like this happen even more frequently that you think, especially in games that allow you to wager on multiple lines at once. You should always keep an eye on the amount you’re spending per spin, so that your bank balance doesn’t diminish faster than it should.
Slot Machine Sound Designs
6. Frequent Wins but Small Payouts
Slot Machine Winning Sound
Only 26p?!
Most slot games have a high win probability and very frequent payout intervals, but very low payout figures. This is because players like instant gratification. Proper big wins only occur once every 20 spins or so. Now, this aspect of the slots software is not random. Software developers actually hire specialist gaming mathematicians to design their slot games; it is perfectly legal to tweak the odds of different types of wins occurring.
Psychologist Mihaly Csikszentmihalyi calls this concept 'flow'. It arises when there is a perfect balance between stress and reward. If you aren’t rewarded often, you’ll get frustrated and stop playing. But if you get too many small wins, you’ll get bored. When challenge and success is balanced, the result is emotionally intoxicating. While it seems counter-productive to spend all your time playing small-win games, you won’t blow your bank balance too quickly. You won’t win much either, but this kind of fun is well-suited towards casual players.
Five Line Free Slot Machines
I hope that this article has opened your eyes to the design process of slots. At times, it may seem like players are fighting a losing battle against these conniving casino men. From another perspective, you can appreciate how complex the slots industry has become. It has moved away from being purely about money and has evolved into a kind of entertainment. Always keep an eye on your bank balance and most importantly, have fun!